I have tried so many different chapsticks, lip balms, whatever you want to call them and they all were just 'ok'. The 'only' 4 ingredients, small company, AND organic of FOUR caught my eye so I had to try it. FOUR is the best I have ever come across and I'm sharing it with everyone I know. Sometimes, simple and straightforward is the best. Definitely the case here. You won't be disappointed.